Getting people to know your new business can be difficult at times, especially when trying to work with a tight budget. Ads, PR campaigns, and SEO campaigns can be quite expensive. However, there are some ways to help create buzz without hurting your wallet.
Customer Referrals
Give your existing customers an incentive whenever they refer your company to their network and bring in a new client. Not only will you get the word out, your customers will be happy with the bonus service or freebie.
Social Media
Thank goodness for social media, where you can create and share your own content through various platforms. Social media definitely has been a lifesaver for many and has made it easier for businesses to reach out directly to their target market.
If you have a bit of extra cash, social media platforms have great ad options to narrow down your demographics, ensuring that the right people see your posts for just a small fee.
Collaboration
Why not team up with another small business and see how both of you can give added value to each other’s customer base? For example, you can collaborate on creating a new dish on your menus or a free trial for certain services both companies offer. Just make sure that the company you choose to work with has a product that complements your own.
Networking
There are plenty of business events that you can go to and meet like-minded people. Not only will you be able to expand your circle and share your business, you may learn a thing or two from other entrepreneurs and industry experts.
Sources:
http://shapetechmarketing.com/in-marketing-perception-is-reality/ [Image]