The number of articles that we have shared on making the most out of your online tools like social networks and blogging is a testament to how effective these could be in helping run our businesses. We have touched on how we can maximize our ecommerce site, having abusiness blog, effective strategies for social media and a lot more in MyOffice's SME page. For this week, we have found helpful information on link building tips for our business blogs. An article written by Lee Odden of TopRank provides 12 Timeless Link BUilding Tips for Business Blogs, this could certainly help us draw attention to our business and reach more potential clients than ever. They range from the very basic to some techie items, all of which will deliver results.
As a key component of a hub and spoke online marketing strategy, blogs can be very effective for social media network engagement, online PR, customer service, and as search engine optimization assets. While there are numerous cases studies of business blogs (I like to think Online Marketing Blog is one) providing tremendous value, blogs are simply software tools and what you get out of them is in proportion to how well you know how to use them. One of the common areas of lost opportunity with business blogs is link building.
- Create content worth linking to.No matter how many tactics you find here and elsewhere, there simply is no substitute for creating content that others may find useful.
- Competitive Link Research on competing web sites or blogs will help identify who is linking to competitor sites that are not linking to yours.
- Engage on other blogs and industry news websites that allow comments. Interactions should always be useful, timely and relevant.
- Make Sharing Easy.Make the act of sharing easy by including sharing options but also by including titles that are social media optimized.
- Guest post on other blogs and include a link to your blog in the bio. In the course of getting to know blogs that already rank well on the keyword phrases you’re targeting, you may notice that they often accept guest blog posts from others.
- Write testimonials or case studies for services and software that you use. They may publish with a link back to your blog.
- Event and Job listings should always have a link back to your blog. Blogs can be useful recruiting tools that help candidates understand the culture of your company.
- Distribute optimized news via a wire service with a link to your blog included. Our client, PRWeb, is a pioneer in providing competitive SEO value with press release distribution.
- Contribute Op Eds or Articles to industry web sites, online newspapers, magazines and association websites. Your article can include a link to your blog in the credentials area.
- ABN – Always Be Networking and growing your social networks, email lists and channels of distribution. Share especially useful content from your blog where relevant.
- Sponsor content on web sites or newsletters archived to the web that allow you to include a link.
- Hire bloggers to write content for you. They’ll often cross-post it to their own blog with a link back to yours.
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