“Electronic Commerce was originated to describe the transfer of data between two companies through dedicated or dial up connections. Officially it is the “paperless exchange of goods or services through the use of electronic data”. It wasn’t until the advent of the public Internet that e-commerce became a household word. Today, the more typical definition of e-commerce is “To sell goods or services on the web.””
Creating an online store is no longer a gargantuan task as it used to be. Latest technology and the quick development of the internet made it fairly easy to start up your own online store. It can be said too that a huge market of online shoppers still prefer to go with small businesses mainly due to a more personalized customer service. Having said that, entrepreneurs are highly encouraged to take advantage of this opportunity by ensuring that they take into consideration tips on maximizing your site’s potentials, these we have gathered from 2 articles published by Mashable.
Optimize your Ecommerce site for Google Search
Panda Loves Humans. Encourage your users to upload reviews, comments, photos, videos, etc. It is often the content of current customers that will match the search query of potential customers, ultimately driving more traffic to your site.
Control Duplicate Content. The tighter control you keep over content duplication, the more likely your page is to come up in the ranks.
Frontload and Focus. Focus on heavily marketing a few hot items instead of every single product. Make sure to directly link to these product pages from your homepage.
Be a Social Butterfly. Be active on Google+ to increase your chances of appearing more prominently in the search of a potential customer.
Mistakes to Avoid on Your Ecommerce Site
Your Site is Too Slow. It’s easy to see why: Do you want to waste your time waiting for a site to load? “Every 2 seconds of load time on your site equals an 8% abandonment rate”
Your Site is Too Complicated. If you’re asking consumers to take more than five steps to buy something off your site, then you’re asking too much.
You’re Charging Too Much for Shipping. Mulpuru says that if you’re charging more than 10% of the total cost of the item for shipping, then you’re charging too much.
These tips are for you to consider and highly benefit from and hopefully help us run our respective businesses better. Let us not forget the basics though - Your personal touch and human interaction (a positive memorable customer experience) are also your sure fire and tested ways to run a successful business.
Visit the following to read the complete articles: 10 Ways to Optimize Your Ecommerce Site for Google Search and 7 Mistakes to Avoid on Your Ecommerce Site
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Sources:
http://www.webtransitions.com/articles/advantages-of-ecommerce.asp
http://mashable.com/2012/03/01/ecommerce-seo-tips-google/