We all know that business is about selling goods and services. With that in mind the company that has the best marketing strategy wins. Marketing however is a broad topic, it encompasses many aspects of the company and there may be things you never thought of as belonging in that department. To simplify things, marketing is from the actual product to letting your potential customers know about it to the point where you want your customers to comeback.
Many large companies and small businesses fail because of poor marketing. They never paid attention to the other parts that are just as vital as the rest. A compilation of the best practices was published by Entrepreneur Philippines entitled 99 Ways to Sell More, Faster and Better. Here you can get tips from various successful entrepreneurs regarding their marketing strategies that have made their company what it is today.
You will get tips and information regarding topics that you may be experiencing some difficulty with such as:
· Sales Teams
· After Sales
· Customer Relations
MyOffice highlights 5 out of the 99 tips to sell more, faster and better!
How does one become a media-savvy entrepreneur?
"New concepts attract a lot of media attention. Treat media practitioners with your product or service. Media exposure can really increase foot traffic and brand loyalty."
How does one come up with professionally made marketing materials?
"Have a clear vision of your target market and the product you are selling. The billboards, the brochure, and other advertising materials have to communicate at once who you are and what you offer."
How does one create a store logo?
"Get a really good artist to create the logo, which should communicate what you are all about. Keep in mind that the logo must work for the signage--not too thin or too long that it wouldn't be readable. It should also stand out and not just look like any other brand in the mall. Colors and look should not be cliché. Don't follow what everybody else is doing, such as hanging back-lit signages. Do what works for you."
When is it proper to give away one’s business cards in a networking event?
"Don't hand out your cards right away. Strike a conversation and develop a familiarity with your prospect first. Then give him your card and ask him to call you some time if he has questions about your business. Ask for his card and after a week or two, call him and invite him for coffee."
How does one launch a marketing campaign on a shoestring budget?"Word of mouth is key. In the beginning, people who get our product won't even say who the source is. The idea that ’Ako lang ang may alam nito,' created a certain level of mystique. When they found out that we also export, they realize that ours is a quality product. Here, word of mouth becomes brand loyalty."
These are just some of the topics that the compilation touches on. As the title indicates, there are 99 tips and examples from various business owners that you can draw upon to help you with your growing business. Sales is everything! Your business exists because of it. There are many ways and materials that you can use to improve your sales and be more competitive. It’s a matter of you being open minded and being sensitive to the needs of your company and your customers as well.