How to Market Your Brand Using Instagram Stories

How to Market Your Brand Using Instagram Stories

So, you have learned how to use Instagram Stories and have even uploaded some content. However, your followers don’t seem to be engaging. Or, you’ve run out of ideas on what to share.

Like other marketing platforms, it’s always best to have a strategy in place. Here are some ideas on what to include when building your Instagram Stories strategy.

1.Behind-the Scenes
Showing some behind-the-scenes footage makes your followers an insider on the on-goings of a company. It also gives an image of transparency and honesty, making your brand feel more like a friend.

2.Product Demos
This is a great way to show your followers different ways to use your product or make them see the different benefits it may bring. Humans are visual creatures and it helps them understand what makes your product unique through a demo.

3.Promote an Event
Are you doing a sale, supporting a cause, or giving a talk? Share these milestones in your stories! For major milestones, you can even do a live video so your followers can be there as it happens.

4.Q&A Sessions
Hosting Q&As give followers a chance to engage with your brand while showing them a more open side to your company. Plus, the new poll and “ask me anything” features make it easier for businesses to organize these sessions.


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